Social media can be an extremely effective way to advertise a business. However you have to go about it in the right way in order to get the most from it.
Below are 5 great ways to use social media to advertise your business effectively.
1. Use the right platforms
When it comes to advertising your business on social media, you need to pick the right platforms. There are a lot of social media platforms out there but you don’t need to use them all. Picking 2-3 and using them effectively is much better than signing up to every service there is and spreading your content too thin. Facebook and Twitter are suitable for almost all types of businesses and enable you to share your content very easily and effectively.
2. Share a lot of visual content
Visual content is extremely popular online, which is why sites like Instagram and Pinterest have become so big. In order to fully engage your audience you should share a good amount of visual content. Good visual content to share includes pictures of your products, pictures of your office or shop and pictures of your staff – anything that gives your business an image and makes it something people can relate to.
3. Provide value
Something that a lot of business owners don’t consider when using social media is the importance of providing value. Providing valuable content that people want to share is the best way to build a following and create a positive brand image. The content you share doesn’t necessarily have to be something that you created; as long as it’s useful and relevant to your audience.
4. Start a blog
If you’re planning to use social media to share content and promote your business then starting a blog is highly recommended. Writing great blog posts will not only help you attract traffic to your site through the search engines but it will also mean that you always have content to share on the social media platforms that you use.
5. Create a schedule
If you want to be successful using social media then you have to be consistent with it. This means putting out content on a daily basis. The best way to ensure you stick to this is by creating a schedule for your posts. It’s very simple to schedule your posts to go up at certain times on platforms such as Facebook and Twitter so you can schedule posts in batches so you don’t get overwhelmed.